Design | Art Direction | Brand Development

Resume

Resume

 

Experience


Green Thumb Industries
Freelance Designer
(August 2021 to Present)

  • Creating digital and print assets for Green Thumb brands, including RYTHM, Incredibles, Good Green, Beboe and Dogwalkers.


Choose Chicago
Design Team Lead
(August 2014 to November 2020)

  • Led the conceptualization, design and execution of digital and print collateral. Products included advertisements, presentations, brochures, emails, websites, social graphics, signage and sales tools.

  • Led art direction on photo and video shoots. Managed the process pre through post production working directly with production agencies and photographers.  

  • Managed junior designer, freelancers and interns.

  • Oversaw website redesign launched in 2019.

  • Developed brand identity for programs and events.

  • Managed brand consistency across all channels including print, web, videos and photography.

  • Developed and maintained strong professional relationships with clients, partners and colleagues.


Association Forum 
Graphic Design Manager
(April 2010 to August 2014)

  • Led art direction, design and execution of FORUM magazine, including the award-winning redesign in 2014.

  • Developed brand identity for all events and education programs. 

  • Responsible for the design and development of marketing materials: flyers, brochures, advertisements, signage, emails, e-newsletters, direct mail and web graphics.

  • Established, maintained and managed strong vendor relationships. Developed and recommended strategies to ensure integrity of design and cost effectiveness of all products.


Academy of General Dentistry
Graphic Designer
(September 2003 to September 2008)

  • Assisted in the design and development of General Dentistry, a peer reviewed scientific journal, and AGD Impact, a newsmagazine for general dentists.

  • Developed brand identity for annual meetings which included logo design, development of marketing materials, website design, event signage, registration book and on-site book.   

  • Responsible for the design and development of marketing materials: flyers, brochures, advertisements, direct mail and web graphics.


Vincent Paul Advertising
Graphic Designer
(September 2002 to September 2003)

  • Designed and developed advertisements, flyers, brochures and direct mail.

  • Collaborated with clients to ensure designs were within brand guidelines. 

  • Managed relationships with vendors. Developed and recommended strategies to ensure print, design, and cost effectiveness of all print materials.


Software Skills

Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Adobe InCopy
Adobe Acrobat
Figma
Keynote
Microsoft Excel
Microsoft PowerPoint
Microsoft Word


Awards

EXCEL Awards
Bronze, FORUM Magazine Redesign
Association Media & Publishing 

EXCEL Awards
Gold, Web Publishing: Redesign
Association Media & Publishing

EXCEL Awards
Bronze, Media Innovation: Integrated Mixed Media Campaign
Association Media & Publishing


Education

Illinois State University
B.S. Graphic Design