Resume

CoinFlip
Creative Director
(August 2022 to Present)

• Lead U.S. and international creative strategy across B2C and B2B product lines, overseeing brand, product marketing, and day-to-day creative across digital, physical, and campaign initiatives.

• Developed a scalable brand system enabling cohesive execution across campaigns, digital platforms, and global markets.

• Guide cohesive brand experiences across customer touchpoints, aligning product marketing, campaigns, digital platforms, and physical brand environments.

• Directed creative strategy and execution for the Olliv product launch, delivering an integrated campaign spanning digital, print, out-of-home, and experiential activations including a mobile marketing tour.

• Lead creative direction and execution for integrated paid and organic social campaigns supporting year-long promotions, driving 363% year-over-year growth in transaction volume (2024–2025).

• Spearhead AI integration within creative department, piloting tools, establishing workflows, and onboarding the team to accelerate ideation and production.

• Collaborate cross-functionally with marketing, product, sales, and leadership teams to translate strategy into integrated creative initiatives.

• Manage and mentor a multidisciplinary team including a Senior Designer, Graphic Designer, UX/UI Designer, Product Designer, Videographer, and Marketing Specialist.

Academy of General Dentistry
Graphic Designer
(September 2003 to September 2008)

• Assisted in the design and development of General Dentistry, a peer reviewed scientific journal, and AGD Impact, a newsmagazine for general dentists.

• Developed brand identity for annual meetings which included logo design, development of marketing materials, website design, event signage, registration book and on-site book.   

• Responsible for the design and development of marketing materials: flyers, brochures, advertisements, direct mail and web graphics.