Experience
CoinFlip
Creative Director
(August 2022 to Present)
Lead U.S. and international creative strategy across B2C and B2B product lines, overseeing brand, product marketing, and creative execution across digital, physical, and campaign initiatives.
Built a scalable brand system enabling cohesive execution across campaigns, digital platforms, and global markets.
Directed creative strategy and execution for the Olliv product launch, delivering an integrated campaign spanning digital, print, out-of-home, and experiential activations, including a mobile marketing tour.
Drive creative direction for paid and organic social campaigns supporting year-long promotions, contributing to 363% YoY growth in transaction volume (2024–2025).
Spearhead AI integration within the creative department, piloting tools, establishing workflows, and onboarding the team to accelerate ideation and production.
Partner cross-functionally with marketing, product, sales, and leadership to translate strategy into integrated creative initiatives.
Manage and mentor a multidisciplinary team, including a Senior Designer, Graphic Designer, UX/UI Designer, Product Designer, Videographer, and Marketing Specialist.
Green Thumb Industries
Senior Freelance Designer
(August 2021 to August 2022)
Designed digital and print marketing assets for multiple Green Thumb brands, including RYTHM, Incredibles, Good Green, Beboe, and Dogwalkers, supporting product marketing and brand campaigns.
Choose Chicago
Design Team Lead
(August 2014 to November 2020)
Led the design and execution of integrated marketing and brand assets across digital and print channels.
Developed brand identities for events and education programs, creating cohesive visual systems across marketing and communications.
Directed photo and video productions, managing agencies and photographers from pre-production through final delivery.
Managed a junior designer, freelancers, and interns, overseeing day-to-day creative production.
Oversaw company website redesign launched in 2019 and maintained brand consistency across marketing, web, video, and print channels.
Association Forum
Graphic Design Manager
(April 2010 to August 2014)
Led art direction, design and execution of FORUM magazine, including the award-winning redesign in 2014.
Developed brand identity for all events and education programs.
Responsible for the design and development of marketing materials: flyers, brochures, advertisements, signage, emails, e-newsletters, direct mail and web graphics.
Established, maintained and managed strong vendor relationships. Developed and recommended strategies to ensure integrity of design and cost effectiveness of all products.
Academy of General Dentistry
Graphic Designer
(September 2003 to September 2008)
Assisted in the design and development of General Dentistry, a peer reviewed scientific journal, and AGD Impact, a newsmagazine for general dentists.
Developed brand identity for annual meetings which included logo design, development of marketing materials, website design, event signage, registration book and on-site book.
Responsible for the design and development of marketing materials: flyers, brochures, advertisements, direct mail and web graphics.
Skills
Creative Direction
Creative Strategy
Creative Team Leadership
Brand Strategy
Brand Identity & Design Systems
Integrated Campaign Development
Product Launch Campaigns
Paid Media Creative Strategy
Website & Digital Experience Design
Creative Operations & Workflow Development
AI-Enabled Creative Workflows
Awards
EXCEL Awards
Bronze, FORUM Magazine Redesign
Association Media & Publishing
EXCEL Awards
Gold, Web Publishing: Redesign
Association Media & Publishing
EXCEL Awards
Bronze, Media Innovation: Integrated Mixed Media Campaign
Association Media & Publishing
Education
Illinois State University
B.S. Graphic Design